Purple People: Their Importance in Business Technology

If someone said to you, “Steve Jobs was a purple person,” you would probably look at them like they were crazy. Saying somebody is “purple” or talking about purple people is just another way of describing people who have a mind for business and technology. They are a combination of “red” people, who are technologically-minded, and “blue” people, who are business-minded. Having purple people in your business is more than just convenient; in today’s tech-based world, where technology is starting to outpace a human’s ability to keep up, having purple people is essential.

That agility to keep up with technology and make it work for business is crucial to success. It will only become more critical as technology advances. They can also act as a bridge between the red people and the blue people, translating for each side. They often end up being leaders of a company because of their expansive knowledge, which is good because purple people often hire other purple people. Furthermore, red and blue people often distrust and disrespect each other because they don’t comprehend the importance of the other’s position and all the hard work they must do to keep the business running. Purple people understand both sides, so they don’t have that problem.

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